CULTURE, MEDIA TECHNOLOGY AND GLOBALISATION: THE CASE OF FOLKTALES IN KANNYWOOD VIDEOS
CULTURE, MEDIA TECHNOLOGY AND GLOBALISATION: THE CASE OF FOLKTALES IN KANNYWOOD VIDEOS

By Yusuf Baba Gar

Oct 8, 2019


This paper investigates what comprises the storyline in Kannywood videos and finds out that folktales can be proven to be sources of the videos against the initial criticism that the videos are mere adaptations of Bollywood in which case the Kannywood actors/actresses are described as the Indiyawan Kano (The Indians of Kano). The paper also looks at what elements are changed in the storylines under investigation particularly the elements that are added. The additions help in assessing African culture in general, its flexibility and the effect of globalization on Kannywood as an industry in particular. Furthermore, the paper discusses how the inclusion of folktales in Kannywood has led to a cultural shift from orality to digital media and its subsequent preservation. To achieve what we plan to accomplish, we shall consider looking at some selected videos such as Ruwan Bagaja, and Sangaya. At the end, the paper impresses on the filmmakers that should they have transformed much of other Hausa genres into videos, they would not have been accused of adaptations. On the part of the critics, the paper argues that it would be better to assess the videos based on their thematic details and also consider the fact that adaptation is a global phenomenon.

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